SEO-Friendly URL Slugs: How to Create Clear, Readable Page URLs
Learn what a URL slug is and how to create short, descriptive, readable slugs for pages and articles.
A URL slug is the part of a web address that identifies a specific page, usually after the domain name. In example.com/word-counter-guide/, the slug is word-counter-guide.
What makes a good slug?
- It describes the page clearly.
- It is easy to read.
- It avoids unnecessary words or characters.
- It stays stable after the page is published.
Examples
Clear: /instagram-bio-ideas/
Less useful: /page?id=8392&cat=7/
Do not keep changing published URLs
If Google and other sites already know a URL, changing it creates extra work and can break links unless redirects are configured correctly. Choose a sensible slug before publishing and keep it stable.
Use words people understand
A slug should make sense without needing to decode abbreviations. You do not need to cram every keyword variation into it.
Related guides
See Meta Description Guide and Keyword Density Guide.
Related MetaSEO guides
MetaSEO guides are written to help users understand and use our tools. Platform features and policies can change, so verify time-sensitive details with the relevant platform.